Overview
Iri somo rigamije gufasha abanyeshuri kumenya uko kugurisha ikorwa mu buryo bwa kijyambere. Rizigisha uko ubucuruzi bubona abakiliya, uko bavugana nabo neza, uko basobanukirwa ibyo umukiliya akeneye, ndetse n’uko bafunga amasezerano (closing deals).
Abiga bazamenya kandi uko ikoranabuhanga n’imbuga za digital byahinduye uburyo bwo kugurisha. Baziga uburyo bwo gushaka abakiliya bashobora kugura (leads), uko bavugana nabo hakoreshejwe email, WhatsApp cyangwa LinkedIn, uko bakora discovery calls, uko bategura proposals, ndetse n’uko bakoresha CRM mu gucunga abakiliya.
Nyuma yo kurangiza iri somo, umunyeshuri azaba ashobora gushaka abakiliya, kubahindura abakiliya nyabo, no guteza imbere ubucuruzi.
Course Features
- Lectures 24
- Quizzes 6
- Duration 10 hours
- Skill level All levels
- Language English
- Students 63
- Certificate Yes
- Assessments Yes
Curriculum
- 7 Sections
- 24 Lessons
- 10 Hours
- MODULE 1 Iby’ibanze by' igurishwa yo Muri Iki Gihe n’Imitekerereze y’UmuguziIyi module igaragaza ibitekerezo by’ingenzi bigize sales yo muri iki gihe. Irasobanura neza sales icyo ari cyo, uko itandukanye n’uburyo bwo kugurisha bwa kera, n’impamvu ari ingenzi gusobanukirwa neza abakiliya. Abanyeshuri baziga imitekerereze y’abaguzi (customer psychology), impamvu abantu bagura ibintu, n’itandukaniro riri hagati ya B2B (business to business) na B2C (business to consumer).5
- MODULE 2 Gushaka abakiriya no Kwemeza5
- MODULE 3: Itumaho n'igurishaIyi module yibanda ku buryo umucuruzi avugana n’abakiliya mu buryo bwa professional. Communication ni kimwe mu bintu bikomeye bigena intsinzi muri sales. Umucuruzi ashobora kuba afite product nziza, ariko niba adashobora kuvugana neza n’abakiliya, amahirwe yo kugurisha aragabanuka. Sales communication igomba gushingira ku gusobanura value, kubaka icyizere, no gufasha umukiliya gufata icyemezo. Iyi module yigisha uburyo bwo kugera ku bakiliya, uko wandika message igurisha, uburyo bwo gukora follow-up, ndetse n’imyitwarire ya professional mu biganiro bya sales.5
- MODULE 4: Ibiganiro byo kumenya Umukiliya no gusuzuma ibyo akeneyeIyi module igamije gufasha umunyeshuri kumenya uburyo bwo kuganira n’umukiliya (discovery call) kugira ngo amenye neza ikibazo afite n’icyo akeneye. Mu bucuruzi, si byiza kugurisha utabanje kumva umukiliya. Iyo umwumvise neza, ushobora kumuha solution imukwiye.5
- 4.1Isomo 1 : uburyo bwo kuganira n’umukiliya (discovery call) kugira ngo amenye neza ikibazo afite n’icyo akeneye.5 Minutes
- 4.2Isomo 2 :Active Listening (Kumva Neza)5 Minutes
- 4.3Isomo 3 : Kubaza Ibibazo Byiza5 Minutes
- 4.4Isomo 4: Gusesengura Ibyo Umukiliya Akeneye5 Minutes
- 4.5Quiz – Module 410 Minutes10 Questions
- MODULE 5: Gutegura icyifuzo ,kuganira ku masezerano no gufunga igurisha5
- MODULE 6: CRM, Pipeline and Follow-upIyi module igufasha kumenya uko wakurikirana abakiliya (CRM), uko ubashyira mu byiciro (pipeline), no gukomeza kubakurikirana (follow-up).5
- IKIZAMINI1
You May Like
Msingi wa Kiswahili kwa Waanzilishi wa Kiingereza
Kozi hii inawalenga waanzilishi wa Kiingereza wanaotaka kujifunza Kiswahili. Katika moduli hii, wanafunzi watajifunza misingi muhimu ya lugha kama matamshi, salamu, kujitambulisha, na lugha ya...
Affiliate Marketing y’Umwuga n’Imikoranire (Partnerships)
Isobanuro rusange (Introduction) Affiliate marketing ni bumwe mu buryo bwihuse kandi bushoboka bwo kubona amafaranga kuri internet. Hamwe n’uburyo bukwiye, umuntu wese, haba utangiye cyangwa...
Imbuga Nkoranyambaga, Gutegura Ibirimo n’Amatangazo Yishyurwa
ri somo rya Imbuga Nkoranyambaga, Gutegura Ibirimo n’Amatangazo Yishyurwa (Icyiciro Cy’Imyitozo) rigamije guha abanyeshuri ubumenyi n’ubushobozi bwo gukoresha neza uburyo bwa digital marketing mu buryo...
Uko Wakora Channel ya YouTube Utigaragaje Ikakwinjiriza Amafaranga
Ibisobanuro by’Isomo Iyi course izakwigisha uko wakora channel ya YouTube utagaragaje isura yawe, ugakora video zifite ireme, ukabona audience, kandi ukamenya uko wazibyaza amafaranga. Ku...
Strategy yo Kuzamura SMEs (Sisiteme, Kwaguka no Kongera Inyungu)
Intangiriro y’Isomo: Strategy yo Kuzamura SMEs (Sisiteme, Kwaguka no Kongera Inyungu) Ikaze mu rugendo rwo guhindura ubucuruzi bwawe! Ba rwiyemezamirimo benshi batangira ubucuruzi bafite inzozi...